Augmented reality is when digital elements are overlaid into a real-world environment to create an overall experience that blends virtual with physical. Viewed via a mobile device with a camera, AR can either add a layer of content to an already existing object, such as data, facts, stats or images; or it can place a new virtual object in the real world. Experiences can be triggered from a marker, from a tracked object or spawned without a marker.
AR is hugely flexible – a single experience can trigger all sorts of different content, which gives organisations and brands a wide range of options. Whether educational, entertainment or experiential
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